Biopharma New Product Launch Strategy

Strategically launch and position your product in the market for maximum patient benefit and transform your sales and account management strategies and skillsets in response to evolving customer dynamics and value drivers.

Take advantage of our comprehensive datasets, analytics and cross-functional team’s experience and knowledge to build and execute your commercial launch strategy, differentiate your product and ensure success across the product lifecycle. Our best-in-class data stack and robust methodologies provide insight into the constantly changing influences over care decisions, including clinical standards of care, system and payer affiliations, digital influence and more. When combined with our market expertise, your sales teams can effectively engage the right contacts and uncover sales opportunities not seen by other vendors.

“By using Cortellis Deals Intelligence in conjunction with Cortellis Competitive Intelligence, we have an even stronger competitive edge by combining insights on deals with extensive pipeline, company and patent information.”

Business Development and Licensing professional
Top 10 Global Pharma

“Our company’s management has consistently followed [BioWorld] for at least the last decade and have always found it to be the best in the industry.”

President and CEO
Medical Device Company

“This platform is a one-stop shop for commercial as well as competitive information. It saves considerable time and is easy to navigate, download and use information as desired. Hence, it is productive and progressive tool for an organization.”

Amit Bansal
Business Development and Licensing
Sanofi-Aventis

“[Cortellis Generics Intelligence] has allowed us to have a better analysis of our products to be launched, accessing data on market potential and world prices. It has also allowed us to search and analyze new licensing partners for finished products”.

Anderson Santos
Marketing Professional
Laboratorios Legrand S.A.

How we help

Integrated patient journey mapping

Identify opportunities to influence treatment choice and drive positive health outcomes
Understand how patients are currently being treated and the factors driving physician’s prescribing behavior
Gain a comprehensive view of the clinical, financial, attitudinal and informational aspects of key events along the patient journey
Holistically view disease progression and physician interactions, including claims, EHR, primary market research and social intelligence
300M+ patients (over 3 years), with the ability to link multiple aspects of the patient care experience

Learn about our pioneering patient journey methodology

Physician influencer and KOL identification

Take a multi-pronged approach to KOL tracking, ranking by network affiliations, digital and social influence, and peer-to-peer status

Learn more about KOL identification

Account segmentation and targeting

Determine what matters to stakeholder segments and the evidence you need to generate to build proof points
Identify the key stakeholders and how they control access and influence uptake
Prioritize the networks, facilities and providers with the greatest potential to drive commercial success and patient outcomes

Learn more about account segmentation

Product and launch planning

Identify where your product is ideally positioned in the future market
Determine your product’s value and how to drive maximum success through development and commercial activities
Understand how to prioritize your portfolio with regards to commercial potential and risk
Use data-driven planning for indication and geographic expansion

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Brand tracking and optimization

Understand which physicians are prescribing your product, to whom, where and when
Determine where you are positioned in the market and why
Understand perceptions about your brand and its attributes
Track relevant new competitors
Compare the reputation of your brand to that of your competitors

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Value messaging

Determine how to maximize product and portfolio value and minimize the risk
Understand the content and channels that providers, patients and payers are using and how they are influencing their decisions

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Sales force effectiveness

Provide your sales professionals with the skills they need to address the challenges presented by today’s complex customer ecosystem
Build common language and hierarchy into your market access data to maximize its usability by multiple teams
Align your workgroups with common data
Create a short list of potential partners with experience in your therapy area
Provide transparency for your teams
Build organizational confidence around your data

Learn more about sales force optimization