Integrated patient journey mapping
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Identify opportunities to influence treatment choice and drive positive health outcomes
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Understand how patients are currently being treated and the factors driving physician’s prescribing behavior
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Gain a comprehensive view of the clinical, financial, attitudinal and informational aspects of key events along the patient journey
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Holistically view disease progression and physician interactions, including claims, EHR, primary market research and social intelligence
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300M+ patients (over 3 years), with the ability to link multiple aspects of the patient care experience
Learn about our pioneering patient journey methodology
Physician influencer and KOL identification
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Take a multi-pronged approach to KOL tracking, ranking by network affiliations, digital and social influence, and peer-to-peer status
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Account segmentation and targeting
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Determine what matters to stakeholder segments and the evidence you need to generate to build proof points
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Identify the key stakeholders and how they control access and influence uptake
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Prioritize the networks, facilities and providers with the greatest potential to drive commercial success and patient outcomes
Learn more about account segmentation
Product and launch planning
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Identify where your product is ideally positioned in the future market
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Determine your product’s value and how to drive maximum success through development and commercial activities
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Understand how to prioritize your portfolio with regards to commercial potential and risk
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Use data-driven planning for indication and geographic expansion
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Brand tracking and optimization
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Understand which physicians are prescribing your product, to whom, where and when
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Determine where you are positioned in the market and why
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Understand perceptions about your brand and its attributes
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Track relevant new competitors
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Compare the reputation of your brand to that of your competitors
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Value messaging
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Determine how to maximize product and portfolio value and minimize the risk
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Understand the content and channels that providers, patients and payers are using and how they are influencing their decisions
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Sales force effectiveness
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Provide your sales professionals with the skills they need to address the challenges presented by today’s complex customer ecosystem
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Build common language and hierarchy into your market access data to maximize its usability by multiple teams
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Align your workgroups with common data
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Create a short list of potential partners with experience in your therapy area
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Provide transparency for your teams
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Build organizational confidence around your data
Learn more about sales force optimization