Market sizing and access journey
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Determine the size of your market and location of your addressable population
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Describe your segments and their healthcare experience, pain points, care perceptions and cost burden
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Identify what is preventing patients from accessing treatment and how you can remove barriers to access
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Access landscape
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Visualize the access landscape and the impact of policy and other dynamics on the market
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Anticipate what is coming next, including how the access environment will evolve over the next 1-2 years
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Identify the market access macrolevel trends that are likely to impact successful launch and uptake
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Evaluate payer perceptions of the disease burden and unmet needs in treatment
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Simulate the likely coverage and management scenarios for the asset
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Determine if you have restricted access and how your access compares to that of your competitors
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Account segmentation and regional profiling
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Anticipate management of the asset by key payers, IDNs and healthcare systems based on their specific market conditions
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Navigate complex connections of IDNs, physician groups and payers at the hyper-local level
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Identify your customers who will serve as the greatest opportunity or barrier for access
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Determine the key value drivers that will shape stakeholder decisions
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Prioritize and strategically engage key customer accounts
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Implement local tactics to ensure market access
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National and local reimbursement and coverage
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Secure favorable reimbursement at national and local levels
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Anticipate when a shift in a health plan formulary limits your addressable market
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Locate the best area of focus for your marketing, sales and contracting efforts to increase access
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Pricing and contracting
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Optimize your launch sequence and price bands
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Develop and govern pricing strategies
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Navigate cost containment hurdles globally
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Negotiate managed entry agreements, including innovative pricing
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Outcomes and value proposition
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Generate the evidence and outcomes you need to establish product value by various stakeholder types
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Develop your global value proposition and dossier
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Tailor your value proposition and dossier by stakeholder types and regions
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Commercial targeting and pull-through
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Optimize your targeting to ensure you’re focusing efforts on the regions, accounts and stakeholders impacting your brand success
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Tailor your messaging by stakeholder type
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Leverage favorable formulary in sales calls
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Prepare your account and sales reps for effective conversations
Effectively engage the right contacts
Multichannel planning
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Design and produce materials to communicate benefits and value for commercial launch – across the most appropriate communicate channels for the target audience
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Determine the ideal channel mix and where to prioritize investment
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Engage with your target physicians on the channels they are using
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Personalize your approach (channels and content) for the best engagement by determining the content that resonates most with patients and caregivers across the patient journey
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Anticipate the emerging digital technologies to effectively reach your patient base
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Drive adherence to your product by identifying the tangible or emotional reasons behind treatment decisions and drug switching
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Identify the key influencers and stakeholders in your therapy area and leverage them to drive awareness or influence behavior
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