Patient experience
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Understand the patient journey, including the clinical and online behaviors that present opportunities for intervention
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Gain insight into how perceptions and behaviors change across clinical scenarios and health experiences
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Develop the patient resources and provide the information patients need to support their health decision making
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Identify the factors that drive patients to request specific treatments, adhere to treatment or switch treatments
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Determine how to drive customer-centric programs by identifying the influential HCP and patient behaviors, attitudes and needs
Learn about integrated patient journey analyses
Multichannel planning
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Design and produce materials to communicate benefits and value for commercial launch – across the most appropriate communication channels for the target audience
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Understand competitor best practices and identify the whitespace opportunities
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Determine the ideal channel mix and where to prioritize investment
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Improve your HCP engagement strategy
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Understand which tactics influence prescribing
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Personalize your approach (channels and content) for the best engagement by determining the content that resonates most with patients and caregivers across the patient journey
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Drive adherence to your product by identifying the tangible or emotional reasons behind treatment decisions and drug switching
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Identify the key influencers and stakeholders in your therapy area and leverage them to drive awareness or influence behavior
Plan your multichannel strategy
Commercial targeting and pull through
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Optimize your targeting to ensure you’re focusing efforts on the regions, accounts and stakeholders impacting your brand success
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Understand the competitive landscape, benchmarks and best practices
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Tailor your messaging by stakeholder type
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Leverage favorable formulary in sales calls
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Prepare your account and sales reps for effective conversations
Effectively engage the right contacts
Value communication and messaging
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Determine how to maximize product and portfolio value and minimize the risk
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Understand the content and channels that providers, patients and payers are using and how they are influencing their decisions
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Digital health innovation
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Understand the impact of emerging technology like telehealth and remote monitoring on the landscape
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Anticipate the digital technologies that will effectively reach your patient base
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Provide value to your customers through digital channels and tactics that they will use throughout their journey
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Optimize your ecosystem of digital assets by determining which model will work best for your situation
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Maximize marketing spend by focusing on the most efficient and relevant digital channels
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Differentiate your brand from your competition, while discovering what worked well for your competitors
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Identify the benchmarks and leaders in the space
Understand the global digital health ecosystem
