Brand and price tracking
Track brand performance, pricing and competitor activity in real-time
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On-demand market shares, unit sales, procedure volumes, and device usage penetration
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Market share and detailed pricing analysis at the SKU level in the U.S.
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Largest hospital purchase order coverage in the industry (40% U.S. coverage), married with proprietary SKU catalogue
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Competitive intelligence
Find white space and opportunities to edge out competitors in tough markets
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Real-time competitor monitoring for brand share, pricing, and other market metrics
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Quantitative and qualitative assessments of competitor strategies for pipeline and iteration planning, commercialization, targeting, contracting, evidence generation and messaging, and multichannel marketing
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Multiple capabilities based on need including on-demand data, custom market research, and real world data analysis
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Performance measurement
Optimize brand activity by understanding what’s driving success
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Portfolio, product, account-level, and marketing program performance
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KPI and benchmark setting
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Commercial strategists provide recommendations for optimizing performance based on what’s working and not working
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Geographic expansion
Prioritize best-fit regions to maximize portfolio growth
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10-year forecasts and market potential across 50+ countries and 80+ device markets
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Competitive landscape and stakeholder receptivity across key regions
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On-going monitoring of market dynamics, including healthcare policy changes, at national and local levels
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Strategic recommendations for prioritizing and sequencing launches in the best-fit regions to drive brand growth
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Obsolescence evaluation
Maximize portfolio revenue by optimizing your product launches and sunsetting
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Robust assessment of portfolio, current and future competitors, and emerging market trends
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Direction for optimal product launch and sunsetting timing and sequencing
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Deep therapeutic knowledge, device expertise and on-demand market overviews differentiate us from other vendors – we’re already up to speed on your markets
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