Deconstructing Public Relations

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns.

Deconstructing Public Relations

Deconstructing Public Relations

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge. Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.

More Books:

Deconstructing Public Relations
Language: en
Pages: 176
Authors: Thomas J. Mickey
Categories: Business & Economics
Type: BOOK - Published: 2003-01-30 - Publisher: Routledge

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for
Deconstructing Public Relations
Language: en
Pages: 176
Authors: Thomas J. Mickey
Categories: Business & Economics
Type: BOOK - Published: 2003-01-30 - Publisher: Routledge

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for
Exploring Public Relations
Language: en
Pages: 666
Authors: Ralph Tench, Liz Yeomans
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Pearson Education

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in
Public Relations
Language: en
Pages: 304
Authors: Jacquie L'Etang
Categories: Business & Economics
Type: BOOK - Published: 2007-11-21 - Publisher: SAGE

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from
The Routledge Handbook of Critical Public Relations
Language: en
Pages: 422
Authors: Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra
Categories: Business & Economics
Type: BOOK - Published: 2015-08-11 - Publisher: Routledge

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key

Popular All Time

Atomic Habits
Rich Dad Poor Dad
Never Split the Difference
Extreme Ownership
Think Again
Noise
The Richest Man in Babylon
The Power of Habit
Dare to Lead
Kitchen Confidential
The Art of Business Wars
The 10X Rule
Rich Dad Poor Dad
The Psychology of Money
Rich Dad Poor Dad
The Total Money Makeover: Classic Edition
Nudge
Traction

Recent Books: