Handbook of Research on Transmedia Storytelling and Narrative Strategies

This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

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Handbook of Research on Transmedia Storytelling and Narrative Strategies
Language: en
Pages: 599
Authors: Y?lmaz, Recep, Erdem, M. Nur, Resulo?lu, Filiz
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of
Handbook of Research on Narrative Advertising
Language: en
Pages: 400
Authors: Yilmaz, Recep
Categories: Business & Economics
Type: BOOK - Published: 2019-06-28 - Publisher: IGI Global

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Language: en
Pages: 467
Authors: Mihăeş, Lorena Clara, Andreescu, Raluca, Dimitriu, Anda
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-01-15 - Publisher: IGI Global

Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context,
Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age
Language: en
Pages: 405
Authors: Taskiran, Nurdan Oncel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-11-29 - Publisher: IGI Global

The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Language: en
Pages: 457
Authors: Hern ndez-Santaolalla, V¡ctor, Barrientos-Bueno, M¢nica
Categories: Business & Economics
Type: BOOK - Published: 2020-04-24 - Publisher: IGI Global

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium?s methods are so young

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