Hooked

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Hooked

Hooked

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

More Books:

Hooked
Language: en
Pages: 256
Authors: Nir Eyal
Categories: Business & Economics
Type: BOOK - Published: 2014-11-04 - Publisher: Penguin

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal
Hooked
Language: en
Pages: 304
Authors: Michael Moss
Categories: Psychology
Type: BOOK - Published: 2021-03-04 - Publisher: Random House

NEW YORK TIMES BESTSELLER From the #1 New York Times bestselling author of Salt Sugar Fat comes a "gripping" (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public
Hooked
Language: en
Pages: 175
Authors: Joe S. McIlhaney, Freda McKissic Bush
Categories: Family & Relationships
Type: BOOK - Published: 2008 - Publisher: Northfield Publishing

A practical look into the new scientific research that shows how sexual activity results in emotional bonding and a powerful desire to repeat the activity will help parents and singles understand that safe sex is not safe at all. 16,000 first printing.
Gettin' Hooked
Language: en
Pages: 256
Authors: Nyomi Scott
Categories: Juvenile Fiction
Type: BOOK - Published: 2007-11-01 - Publisher: Kimani Press

Click for your dream date Could she go to the senior dance with just any guy? No way. Imani Lane has her heart set on Maurice, the hottest guy in town. But he isn't exactly asking. So she comes up with an idea to help herself-and everyone else, too. An
Hooked
Language: en
Pages: 216
Authors: Gabrielle Dolan, Yamini Naidu
Categories: Business & Economics
Type: BOOK - Published: 2013-09-30 - Publisher: John Wiley & Sons

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies,

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