Media Convergence Handbook Vol 2

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges.

Media Convergence Handbook   Vol  2

Media Convergence Handbook Vol 2

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

More Books:

Media Convergence Handbook - Vol. 2
Language: en
Pages: 473
Authors: Artur Lugmayr, Cinzia Dal Zotto
Categories: Business & Economics
Type: BOOK - Published: 2016-05-11 - Publisher: Springer

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming
Media Convergence Handbook - Vol. 1 & 2
Language: en
Pages: 900
Authors: Artur Lugmayr, Cinzia Dal Zotto
Categories: Business & Economics
Type: BOOK - Published: 2015-12-04 - Publisher: Springer

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming
Foreign Direct Investment Inflows Into the South East European Media Market
Language: en
Pages: 202
Authors: Zvezdan Vukanović
Categories: Business & Economics
Type: BOOK - Published: 2016-07-25 - Publisher: Springer

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly
Media Convergence and Deconvergence
Language: en
Pages: 341
Authors: Sergio Sparviero, Corinna Peil, Gabriele Balbi
Categories: Social Science
Type: BOOK - Published: 2017-10-20 - Publisher: Springer

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated.
Media Convergence Handbook - Vol. 1
Language: en
Pages: 429
Authors: Artur Lugmayr, Cinzia Dal Zotto
Categories: Business & Economics
Type: BOOK - Published: 2015-11-20 - Publisher: Springer

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming

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