Sun Tzu and the Art of Business

Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War.

Sun Tzu and the Art of Business

Sun Tzu and the Art of Business

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

More Books:

Sun Tzu and the Art of Business
Language: en
Pages: 330
Authors: Mark McNeilly, Mark R. McNeilly
Categories: Business & Economics
Type: BOOK - Published: 2012-01-26 - Publisher: OUP USA

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
The Art of War for Small Business
Language: en
Pages: 240
Authors: Becky Sheetz-Runkle
Categories: Business & Economics
Type: BOOK - Published: 2014-06-11 - Publisher: AMACOM

Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning,
Sun Tzu and the Art of Modern Warfare
Language: en
Pages: 311
Authors: Mark McNeilly, Mark R. McNeilly
Categories: History
Type: BOOK - Published: 2014-10-15 - Publisher: Oxford University Press (UK)

Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader. Mark McNeilly, author of
Sun Tzu - The Art of War for Managers
Language: en
Pages: 224
Authors: Gerald A Michaelson, Steven W Michaelson
Categories: Business & Economics
Type: BOOK - Published: 2010-05-18 - Publisher: Adams Media

In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager
Sun Tzu For Success
Language: en
Pages: 224
Authors: Gerald A Michaelson, Steven W Michaelson, Sun-tzu
Categories: Self-Help
Type: BOOK - Published: 2003-01-01 - Publisher: Simon and Schuster

By exploring the basic components of The Art of War, this guide to personal development and success shows you how to unleash your full potential, triumph over adversity, and achieve long-term goals.

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