The Challenger Sale

And this book will help them get there. ______________ 'If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!

The Challenger Sale

The Challenger Sale

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades. The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance. Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale. Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth. Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C. www.executiveboard.com www.thechallengersale.com

More Books:

The Challenger Sale
Language: en
Pages: 240
Authors: Matthew Dixon, Brent Adamson
Categories: Business & Economics
Type: BOOK - Published: 2012-10-01 - Publisher: Penguin UK

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships
SUMMARY: The Challenger Sale: Taking Control of the Customer Conversation: BY Matthew Dixon & Brent Asamson | The MW Summary Guide
Language: en
Pages:
Authors: The Mindset Warrior
Categories: Study Aids
Type: BOOK - Published: 101 - Publisher: K.P.

An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but
The Challenger Customer
Language: en
Pages: 288
Authors: Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman
Categories: Business & Economics
Type: BOOK - Published: 2015-09-03 - Publisher: Penguin UK

The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger
Summary of Matthew Dixon’s The Challenger Sale by Swift Reads
Language: en
Pages: 35
Authors: Swift Reads
Categories: Study Aids
Type: BOOK - Published: 2019-06-28 - Publisher: Swift Reads

The Challenger Sale: Taking Control of the Customer Conversation (2011) shows companies how assertive sales representatives can increase profits and create repeat customers. Authors and entrepreneurs Matthew Dixon and Brent Adamson use the results of interviews with more than 5,000 sales representatives to outline five different profiles most employees fit
SUMMARY - The Challenger Sale: How To Take Control Of The Customer Conversation By Matthew Dixon And Brent Adamson
Language: en
Pages: 35
Authors: Shortcut Edition
Categories: Business & Economics
Type: BOOK - Published: 2021-06-01 - Publisher: Shortcut Edition

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how to stand out from the competition by learning to master the art of customer conversation. Matthew

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