The Design of Everyday Things

The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things

The Design of Everyday Things

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

More Books:

The Design of Everyday Things
Language: en
Pages: 368
Authors: Don Norman
Categories: Business & Economics
Type: BOOK - Published: 2013-11-05 - Publisher: Basic Books (AZ)

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs
The Design of Everyday Things Indian ed.
Language: en
Pages: 368
Authors: Don Norman
Categories: Business & Economics
Type: BOOK - Published: 2013-11-05 - Publisher: Basic Books

Books about The Design of Everyday Things Indian ed.
The Design of Everyday Things
Language: en
Pages: 257
Authors: Donald A. Norman
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Broadway Business

Identifies the principles of good design, explains how many everyday appliances and machines fall short, and discusses design trends of the future
The Thoughtless Design of Everyday Things
Language: en
Pages: 320
Authors: KARL. WIEGERS
Categories: Business & Economics
Type: BOOK - Published: 2021-02-16 - Publisher:

Have you ever noticed how many products appear to be designed by someone who has never used a product of that kind before? Nearly everyone has encountered websites, software apps, cars, appliances, and other products that made them wonder what the designers were thinking. The Thoughtless Design of Everyday Things
The Design of Future Things
Language: en
Pages: 240
Authors: Don Norman
Categories: Psychology
Type: BOOK - Published: 2009-05-12 - Publisher: Basic Books

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the

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