The Effortless Experience

Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver.

The Effortless Experience

The Effortless Experience

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, insights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked. 'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to Stick Matt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller. Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review. Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.

More Books:

The Effortless Experience
Language: un
Pages: 256
Authors: Matthew Dixon, Nicholas Toman, Rick DeLisi
Categories: Business & Economics
Type: BOOK - Published: 2013-09-12 - Publisher: Penguin UK

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media
Language: un
Pages: 35
Authors: Milkyway Media
Categories: Study Aids
Type: BOOK - Published: 2018-09-11 - Publisher: Milkyway Media

The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to
The Challenger Customer
Language: un
Pages: 288
Authors: Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman
Categories: Business & Economics
Type: BOOK - Published: 2015-09-03 - Publisher: Penguin UK

The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger
The Challenger Sale
Language: un
Pages: 240
Authors: Matthew Dixon, Brent Adamson
Categories: Business & Economics
Type: BOOK - Published: 2012-10-01 - Publisher: Penguin UK

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships
Conditioning
Language: en
Pages: 256
Authors: Albert Ferré
Categories: Architecture
Type: BOOK - Published: 2005 - Publisher: Actarbirkhauser

"Exploring the potentials of architectural identity in the age of real artificiality."

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