Traction

Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction.

Traction

Traction

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

More Books:

Traction
Language: en
Pages: 258
Authors: Justin Mares, Gabriel Weinberg
Categories: Business & Economics
Type: BOOK - Published: 2014-08-26 - Publisher: S Curve Publishing

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key
Electric Traction - Motive Power and Energy Supply
Language: en
Pages: 333
Authors: Andreas Steimel
Categories: Electric railroads
Type: BOOK - Published: 2008 - Publisher: Oldenbourg Industrieverlag

This book conveys mechanical fundamentals of electric railway propulsion, which includes rail-bound guidance, transmission of traction effort from wheel to rail under the influence of non-constant levels of adhesion and the transmission of motor torque to a spring-mounted and thus sliding drive set.
Recherche Pour Le Développement de la Traction Animale en Afrique de L'Ouest
Language: en
Pages: 306
Authors: West Africa Animal Traction Network. Workshop, Peter R. Lawrence, West Africa Animal Traction Network
Categories: Animal traction
Type: BOOK - Published: 1993-01-01 - Publisher: ILRI (aka ILCA and ILRAD)

Animal health; Diversified uses of animal traction; Harnessing and implements; Management; Nutrition; Research methodoloby; Socio-economic aspects; Technology transfer; Regional and miscellaneous; Workshop synthesis; Poster abstracts.
Is Bullock Traction a Sustainable Technology?
Language: en
Pages: 316
Authors: Johann H. Hesse
Categories: Technology & Engineering
Type: BOOK - Published: 1997-11 - Publisher: Universal-Publishers

This study examines the question of whether or not the technology of bullock traction has spread in northern Ghana between 1982/83 and 1993/94 and, furthermore, what factors determine changes in the pattern of the adoption of bullock traction in this area. The introduction to the problem and the objectives of
Traction
Language: en
Pages: 250
Authors: Gabriel Weinberg, Justin Mares
Categories: Business & Economics
Type: BOOK - Published: 2015-10-06 - Publisher: Penguin

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a

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